Every year over 4 billion toothbrushes end up in landfill or in our oceans. That's enough to circle the globe twelve times.

And electric toothbrushes are nothing to smile about either. Decades of needless innovation, outrageously wasteful packaging, and millions more plastic components and batteries that will never be recycled.

We've taken the electric toothbrush back to first principles. Creating a design that delivers an exceptional clean for your teeth with a minimal impact on our planet.

A world-class clean, made sustainable and joyful.

That's our mission.