Frequently Asked Questions

General Questions

We are here to tell the stories of London based startups. Each of our episodes is dedicated to telling the story of a single startup through a combination of video, audio and written media. Our goal is to improve the visibility of great startups, inspire new entrepreneurs and contribute to the London startup ecosystem.

We focus on startups that have established a product-market fit and are on a path of ambitious growth. Yes, you can suggest a startup through our contact page

You can watch the videos of featured startups on our website or on the Startups of London Youtube Channel.

You can listen to the full-length founder interviews through Startups of London Podcast. You can also simply search “startups of london” in Apple Podcasts, Spotify or wherever you get to your podcasts. 

We are here to tell the stories of London based startups. We want to help their growth by giving them more visibility in the eyes of investors, users, talents, mentors, consultants and entrepreneurs.

Though this is most likely to change, we plan to publish 3 to 4 episodes each month. and all its content is created and owned by Common Wisdom, London

All copyrights of the content created by Startups of London belong to Common Wisdom, London, including any/every footage gathered during the process of featuring a startup such as office videos, founder and employee interviews or podcasts.  

For Startups

London is regarded as Europe’s number one startup capital. Even if a startup has commercial success with its users, growth comes from brand recognition and visibility of their story. Due to competition it is very tough to get high quality coverage that tells the unique narrative of each startup. That’s where we come in. We want to tell your story to your users, potential investors and future employees, entrepreneurs, mentors and consultants and yes, even competitors!

You can apply through our contact page by picking “I want my startup’s story to be featured by Startups of London”. 

First, we generate a list of startups we want to cover either through applications that reach to us or through our direct contact. We filter for London based startups which have found product market fit and have a team of 10+ with a physical office location.

At this stage, we are only focusing on Startups with a dedicated office space in London.

We are looking for a team of at least 10. In terms of investment there is no limit, as we believe bootstrapping and early profitability can be a legitimate way to grow a business, too. 

For Investors

Usually, a startup will prioritise a mail from an investor above all else!  But if you are having trouble reaching the right people in the age of cluttered inboxes, give us a shout, and we will be happy to get you in touch. 

You are one of our core target audiences on this platform. So take a look at our startup map to see what peaks your interest, watch their videos to get a sense of their culture, the way they handled their challenges and their current growth metrics via their fact sheets. Listen to the full founder interview podcasts and read the full editorials to get a sense of what type of people the founders are and what ambitions the company has. 

For Advertisers & Future Partners

If you have a product or an offering that is in line with our audience (startups, entrepreneurs, founders, or similar), please get in touch with us.

Classical advertising has its problems mainly because people hate interruptions. The solution around this is to be highly relevant. For example, if your audience is London based investors, entrepreneurs or business owners, this might be a good place to get the right eyeballs looking at your product or offering. 

For Candidates

If you think you’ve found the perfect company to work for, your best bet is to first read up on them and find the key people involved in the recruitment decisions and try to reach out to them.  Don’t forget to take a look at their Linkedin company page, their own web page and other popular platforms where startups hire. If you think you are an exceptional talent and have difficulty getting in touch with them, send us a message, and we will try to help.

You are one of our core target audiences on this platform. Use Startups of London to take a look at the different company cultures, understand what types of problems they are working on, what skills they need in the team. Use that knowledge and fascination to find what fits with your personality and skills the most.