Digital Marketing Campaigns Manager Full Time

“Previously Startups of London has featured OakNorth in our article The Complete List of Unicorn Startups in the UK 2022.

You can also click on the company name above or go to their company page from here and learn more about their culture, business and management.

As for the role; OakNorth is looking for a commercially-driven Digital Marketing Campaigns Manager to coordinate, implement and oversee a diverse range of B2B campaigns targeting OakNorth’s main customer base – ambitious and successful entrepreneurial SMEs looking to scale. Learn more about the role, requirements as well as benefits in the below description. Click on the Apply Now button to complete job application.”

– Startup of London Team

The Role:

Do you want to help us transform the world of banking? Interested in working for one of the fastest-growing businesses in Europe and one of the few profitable new banks globally?

Banking is a fundamental part of everyone’s lives. Many of us have had frustrations with accessing finance or finding the right bank that makes our lives easier and our money work harder. So, when we say our tech and products solve real-life problems, they’re ones you can relate to – along with millions of businesses and consumers.

You will deliver meaningful digital campaigns that drive growth, generate B2B leads, and add outsized value to our brand, prospects, and future customers. 

Your day-to-day will involve ideating, strategizing, implementing, and reporting on new omnichannel digital campaigns, based on user data, audience segmentation, channel selection, messaging, and conversion optimization.  

Principal Responsibilities:

• Identifying new lead-gen opportunities for omnichannel digital marketing campaigns
• Defining, owning, monitoring, and optimizing the engagement and conversion rates throughout the lifecycle of a campaign across channels
• Managing and reporting on paid campaign performance using LinkedIn Campaigns Manager, AdWords, HubSpot, AdRoll, GA4, Hotjar, etc.
• Constantly A/B testing our value proposition, data, UX/UI, messaging, ad copy, and creatives to improve our CTR and CVRs
• Directly produce, brief, and/or work with copywriters and designers to build branded content
• Reporting on the results of each campaign to wider stakeholders and communicating the learnings and improvements for the next campaign 
• Building strong relationships with our Sales team, learning how to support lead-gen opportunities based on their domain expertise and wider professional network   

Attributes:

• 4+ years experience as a Digital Marketing Campaign Manager or similar role – working for a Fintech company is preferred but not essential
• Proven experience developing, implementing, optimizing, and reporting B2B or B2C digital campaigns across PPC, affiliates, display advertising, retargeting, and paid social media (preference for LinkedIn)
• Good short copy skills, driven by a commercial and analytical mindset
• Experience creating compelling content that can be A/B tested, preferably in a hyper-growth environment  
• Exposure to B2B marketing is ideal, but not a must. We welcome B2C candidates with a background in high-value SaaS environments and/or App based product offering
• A determined, can-do attitude. You will lead and inspire others while also executing your own creative strategy 
• Effective communication skills, as you will present to the wider business how your campaign strategies have driven effective revenue opportunities 
• Excellent project management and organization skills
• Experience using CRM, marketing automation, and business intelligence and analytics platforms – we use SalesForce, HubSpot and GA4 

Benefits & Perks:

• Equity. We want people to have a stake in the business so that all our interests are aligned. It’s your baby too
• 25 days holiday – and we really want you to take it. Burnout is not big or clever
• Personalized benefits – opt-in to what matters to you
• Enhanced family leave
• Wellbeing and social events
• Barista bar