Senior Performance Marketing Analyst Full Time Hybrid

“Previously Startups of London has featured ManyPets in our article The Complete List of Unicorn Startups in the UK 2022.

You can also click on the company name above or go to their company page from here and learn more about their culture, business and management.

As for the role; ManyPets is looking for a Senior Performance Marketing Analyst, to join their company. Learn more about the role, requirements as well as benefits in the below description. Click on the Apply Now button to complete job application.”

– Startup of London Team

The Role

We’re on an impressive journey to make the world a better place for pet parents.  We have ambitious growth plans, and this role will be a pivotal part of our success (and continued growth) in the UK, Sweden, the US, and beyond. We’re looking for a Senior Performance Analyst to partner closely with the Head of Marketing and our wider Performance team to help us track, analyse and optimise our marketing channels across Earned, Owned, Paid, and Shared media.

Our Performance team puts customers and meaningful insight at the heart of everything we do.    We’re looking for someone to come in and flex their deep analytical prowess to structure, analyse channel data and predict their performance globally.  You’ll be supporting our offices in the UK, Sweden, and the US and there’s plenty of scope and autonomy to make a real impact on our data and analysis.  Join us and you’ll help us find the perfect balance of acquisition cost and customer lifetime value, to build our pet owner customer base for the future.

Your Focus

• Structure, manage and mine large sets of data across all channels, including media listening and competitor benchmarking.
• Own the quality and accuracy of data, redefine tagging and tracking structure.
• Improve and refresh our attribution model to reflect and understand channels’ effectiveness.
• Own our cross-analysis of data from various internal and external sources, identifying optimisation. opportunities.
• Design, build and maintain dashboards and automated reports with embedded visualisations.
• Analyse raw data held in our “data lake” relating to customers and their digital behaviour to help optimise our campaigns and target more effectively.
• Assist in analysing and predicting sales: budgeting and re-forecasting our performance, throughout the year.
• Help identify different customer personas to better tailor our communication and customer acquisition.
• Understand customer retention by channel, understanding and forecasting their lifetime value.
• Work with a wider marketing analytics team to ensure an understanding of customer engagement.
• Discover opportunities for content “growth hacking” and more extended tail engagement to help us gain a greater market presence.
• Coaching and mentoring others within the team.

What Leads to Success

Here are some of the individual skills we know will enable you to succeed in this position. If you don’t tick every box – don’t worry.  We can support you in both your personal and professional development:

• You get your “hustle” on – delivering work quickly and to a high standard.
• You set objectives based on data, monitor the results of your actions, and adjust accordingly.
• You embrace and support the development of those around you – supporting your team through new tools, approaches, or ways of working.
• One of your biggest strengths is being able to work across multiple projects at the same time – and changing course quickly if necessary.
• You enjoy responsibility and can deliver results against targets. You put your arms around projects, working side-by-side with your team to get things done on time and to budget.
• You embrace a scale-up environment where a pragmatic, and sometimes ‘scrappy’, the approach is required rather than a perfectionist approach to get things done.
• You’re the sort of person who is highly analytical and who enjoys translating complex ideas into something everyone can understand.

What We’re Looking For

• You’ll have previous experience in offline marketing and working with data from a wide range of digital and offline marketing channels.
• You’ve used data and insight to drive performance optimisation and improvement. You understand the nuances and complexities of data and how to use your insight to create a clear plan of action.
• Ideally, you’ll have experience across analytics/data science practices including segmentation, clustering, and predictive modelling.
• You’ll have programming skills and familiarity with database query languages such as SQL.
• You’ll be fluent in the use of core analytical tools (Google Analytics, Heap), Excel, and data dashboards (Power BI) to link data and provide visibility.

Inclusion at ManyPets

We believe diversity, belonging, and inclusion is more than just words or things we should be ‘seen’ to be doing.  Having diversity at the core of our business makes us stronger – and the responsibility for creating an inclusive workplace rests with all of us.  We believe in Black Lives Matter and we want you to join a company that makes unbiased choices and is committed to being anti-racist.  If you’d like to read more about this, please download our Approach to Inclusion pack. 

We promise to give you the same opportunities as everyone else and we won’t discriminate against you at any point in the process. This includes how we source talent, our interview process, our conditions of employment (including pay), and feedback.

Hybrid-Working

Everything changed overnight when the pandemic happened. Suddenly everything was different: whether we were in a home office, spare room, or makeshift desk: we were working on our own and dealing with Zoom calls, bad Wi-Fi, and a very different working day.  We now work from home and our company office, so we’ve created our Making Work, Work guide, which explains it all.

We offer a fantastic range of company benefits to suit everyone in a remote-first world, with a focus on supporting our physical and mental well-being. Coupled with a generous holiday allowance and regular care packs, we’re always looking for new ways to look out for our people.

Our Values

Our company values drive everything we do – and they are:

Show You Care | Do The Right Thing | Think Big | Work Together | Be Tenacious