Web Conversion Specialist Full Time

“Previously Startups of London has featured Starling Bank in our article The Complete List of Unicorn Startups in the UK 2022.

You can also click on the company name above or go to their company page from here and learn more about their culture, business and management.

As for the role; Starling Bank is looking for a Web Conversion Specialist to join their company. Learn more about the role, requirements as well as benefits in the below description. Click on the Apply Now button to complete job application.”

– Startup of London Team

The Role

Starling is a leading digital bank on a mission to disrupt the banking industry.

Starling isn’t your average bank. We’re on a mission to give everyone in the world a fairer, more accessible, and more humane alternative to the banks of the past. We’ve been voted Britain’s Best Current Account Provider for five years running for doing just that. We want to change people’s lives by helping them get to grips with money, from their phones.

Everyone at Starling gets the chance to own interesting things from day one, and we’re told one of the best things about working here is the ability to achieve a lot in a short space of time.

We are seeking a Web Conversion Specialist to join our Digital Growth team. This is an exciting role for someone who enjoys being hands-on with the optimisation of web content and analysis of user experience and journeys with the ultimate goal of improving engagement and conversion.

If you’re interested in making banking better for everyone and have a passion for customer acquisition we want to hear from you.

What you’ll be doing

• Using a combination of creativity and analytical skills to understand user behaviour and identify opportunities to increase conversion performance
• Work with the digital media channel owners in the team to identify problems with the conversion rate and develop testing plans
• Working with the designers to make design tweaks
• Work with copywriters to develop better-converting copy
• Identifying, collecting, and then using qualitative and quantitative sources of data to analyse behaviour and inform your recommendations

• Ensuring the website is following UX and UI best practices
• Carry out competitor analysis and regularly review and update existing pages to ensure the content is up to date and the proposition is competitive
• Provide analysis on performance on a daily, weekly, and monthly basis and proactively suggest and test CRO improvements at every point of the funnel
• Implement tagging, tracking, and attribution required to measure performance
• Ensuring the website meets and maintains accessibility standards
• Work collaboratively with the wider digital team to align with and share learnings with Paid Social, Display, Affiliates, Paid Search, and SEO.

Requirements

• You’ll know or be willing to learn Markdown and YAML to make website content updates
• Managing multiple projects at a time

• Experience using Google Analytics, Google Tag Manager, Google Data Studio, and Google Optimize (or similar tools)
• Track record of running A/B test campaigns
• Knowledge of UX and UI
• You have strong numeracy and analytical skills with an ability to analyse and draw insights from large data sets
• Experienced at producing robust analysis in tools such as excel/google sheets with strong skills in interpreting and articulating the key findings from data analysis
• Experience in writing and converting web copy
• You have good verbal and written communication skills
• You have a flexible, approachable attitude with good problem-solving skills
• You can work to deadlines in a fast-paced environment
• Knowledge of Looker is a bonus but not essential

Benefits

• 25 days holiday (plus public holidays)
• An extra day’s holiday for your birthday, take a week on either side of the day
• 16 hours of paid volunteering time a year
• Part-time and/or flexible hours available for most roles
• Hybrid/remote working
• Generous family-friendly policies
• Contributory pension scheme
• Varied social groups set up and run by our employees
• Perkbox membership gives access to retail discounts, a cashback scheme, a wellness platform for physical and mental health, a birthday box, and weekly free coffee
• Access to ‘salary sacrifice’ benefits such as Cycle to Work scheme

About Us

Starling is a leading digital bank on a mission to disrupt the banking industry.

Since our launch in 2014, we’ve surpassed 2 million accounts, including over 350,000 business accounts. Our total deposits, meanwhile, have topped £5 billion and we have lent over £2bn over the same period. We’re a fully licensed UK bank, and we have the culture and spirit of a fast-moving, disruptive technology company. We’ve won the Best British Bank award four years running, and now employ over 1500 people across our London, Southampton, Cardiff & Dublin offices.