Marketing

• What does a marketing manager do?

Marketing managers organise marketing campaigns to create awareness and demand for products and services.

A marketing manager performs tasks such as producing, managing and evaluating campaigns, mastering advertising and promotion strategies, and following the financial expenses of the campaigns.

• What is the difference between a sales manager and a marketing manager?

Marketing managers and sales managers work with a focus on sales. Marketing managers create a product or service with the results by analyzing the potential and current customer data obtained by various methods. The responsibilities of a marketing manager are generally as follows: Developing marketing strategies, managing product and service pricing, and providing coordination with public relations, sales and product development departments.

Sales managers analyse current sales data and develop strategies to improve sales and turn potential customers into customers. The responsibilities of the sales manager are generally as follows: Assisting customers with complaints, determining the profitability of products or services, setting targets for personnel and working in coordination with other relevant departments

• How much does a marketing manager make?

According to Reed Salary Guides 2022, the average salary of a marketing manager is £41,400.