London’s Top Hospitality Startups to Watch Out for in 2023

In 2020, when the world faced an inevitable loss of jobs and lives due to the coronavirus pandemic that was as unexpected as it was disruptive, the travel and hospitality industry was the most affected. However, the hospitality industry has always been one of the most resilient industries, as it is easily prone to get affected by sudden changes in climate, economic and political conditions. Besides the impacts a hospitality company faces every era, investing in or starting up a hospitality company has always been a good option for anyone with adequate capital and a dream to achieve new heights.

Most importantly, the travel and hospitality management industry is powered by many disruptive technologies to enhance customer experience. As one of the world’s most multicultural cities, London has some of the best destinations for many travellers and is the heart of actual hospitality management globally, with almost every nationality living harmoniously in the city. This article covers and lists the top five UK hospitality startup travelers, which corporate hospitality leaders should watch for in 2023.

Hospitality Startups: The Future of Travel, Hospitality Industry

What is hospitality? Hospitality is one of the most critical aspects of our lives. We often take it for granted, but hospitality helps us build strong relationships with others. With imminent growth and advancements expected to continue in the hospitality industry, even the recent travel companies in London are looking to seize the opportunity by leveraging modern technology. Below are the top five hospitality management startups in London that create new and exciting ways to explore the world.


London's Top Hospitality Startups to Watch Out Selina
  • Founded In: 2012
  • Employees: 1001-5000
  • Founders: Daniel Rudasevski, Or Bokobza, Rafael Museri
  • Total Funding Amount: $395

Harnessing the power of local knowledge and employees with a passion for delivering unique customer experiences, Selina has been recognised as one of the 100 Most Intriguing Entrepreneurs of 2019, gaining in popularity in the UK with hundreds of thousands of new travellers availing their services every year.


London's Top Hospitality Startups Impala
  • Founded In: 2017
  • Employees: 51-100
  • Founders: Ben Stephenson and Charlie Cowley
  • Total Funding Amount: $32.9M

As a result of the pandemic and subsequent economic slowdown, the hospitality management industry has realised the importance of adopting new technologies to understand ever-changing consumer behaviours. Focused on simplifying room selling, Impala is one of the youngest yet actively growing hospitality companies to watch out for in 2023.

Bravely defying the pandemic-induced challenges, Impala combined its idea with technology to create new travel experiences and ideas that are simple, transparent, and distinctive. With the rollout of vaccines and faster COVID testing, the hospitality industry senses a solid rise in its customer base and retention rate. With Impala and its idea of open distribution, room booking has become way more straightforward than it is now.


  • Founded In: 2020
  • Employees: <20
  • Founders: Cat Jones
  • Total Funding Amount: $1.38M

As opposed to the common mode of travelling, Byway has paved the way for the world’s first flight-free holiday platform. To create an unforgettable and unprecedented travel experience for its customers, Byway offers a new type of travelling idea, personalising the travellers’ experience by reinventing the concept of travel and hospitality management. 

This new hospitality management company offers extremely-personalised travel experiences to its customers by standing out from the crowd by providing train, bus, and boat-based journeys, sticking to its vision and mission. Unlike any prominent hospitality management company, Byway comes with a vision to reduce and keep the carbon footprint produced by hospitality sectors to a minimum. Despite having only been founded in 2020, Byway has recorded over 7,500+ trips built with its dynamic trip builder in just one and a half years.

Alto Vita

  • Founded In: 2018
  • Employees: 11-50
  • Founders: Karolina Saviova, Vivi Cahyadi Himmel
  • Total Funding Amount: $434,000

Leveraging cloud-based technology, Alto Vita brought in some great innovative ideas that genuinely reimagined guest experience and essential operations of paramount importance in the corporate hospitality sector. This technology-driven corporate hospitality company allows company travel managers to create unique stays and holiday experiences for their employees.

While the pandemic impacted the entire hospitality industry in almost all the hotel operations, Alto Vita blazed a trail that allowed hospitality sectors to eliminate redundant manual work and deliver unmatched customer experience. With its smart locks, automated guest screening systems, smart security, fully automated maintenance, and housekeeping initiatives, Alto Vita is uniquely positioned to be one of London’s top hospitality management startups.


London's Top Hospitality Startups Staze
  • Founded In: 2019
  • Employees: 11-20
  • Founders: Jay Olenicz, Henry Popiolek, Dustin Silk
  • Total Funding Amount: $67800

As staycations are becoming popular with never-ending work-from-home and intermittent COVID waves, people are looking for a sustainable yet modern vacation idea. Staze offers stays that are eco-friendly and release the least carbon footprint. It is a well-known fact that the hospitality industry has been drastically impacting the environment with luxurious lighting and food waste.

However, this new hospitality management startup is creating a paradigm shift that helps the hospitality industry adopt sustainable practises that don’t harm the environment. Unlike other hospitality companies, which only have human-centric approaches towards hospitality management, Staze is one of the companies that bucks up their ideas for creating an appetite for climate-conscious travel.

The hospitality industry is constantly evolving, so it can be tough to keep track of the latest trends and innovations. These startups are sure to make waves in the hospitality industry over the next few years. Keep an eye on them as they grow and change the landscape of how we think about and experience hospitality.