Sustainable Fashion Startup: Fairly Made
Paris-based fashion tech company Fairly Made has raised €15 million in Series B funding to further scale its platform for supply chain traceability, environmental impact tracking, and sustainable product design. The round was led by BNP Paribas Solar Impulse Venture Fund, alongside GET Fund, ETF Partners, and FrenchFounders.
About Fairly Made
Founded in 2018 by Laure Betsch and Camille Le Gal, Fairly Made has grown into a rising star of Europe’s fashion tech landscape—offering a 360° SaaS platform that helps brands uncover the true impact of their products, from raw material sourcing to the shop floor.
“With the right tools, every brand has the power to become a true change-maker,” says co-founder Betsch.
Digital Product Passports for Real-World Change
At the heart of Fairly Made’s platform is a commitment to transparency. Using digital product passports, the company helps fashion brands centralize supplier data, comply with regulatory requirements, and clearly communicate impact to consumers.
Already trusted by over 100 global brands, including Versace, LVMH, Paul Smith, A.P.C., and Courrèges, Fairly Made’s tools power everything from carbon footprint calculations to sourcing maps and ecodesign simulations—ensuring that sustainability isn’t a guess, but a measurable outcome.
The platform has already issued more than 100 million product passports, giving both brands and shoppers greater visibility into supply chains that were once anything but clear.
A Global Mission Rooted in Research
Fairly Made didn’t start with code—it started on the ground. Co-founders Betsch and Le Gal spent years visiting over 200 factories worldwide, mapping out fashion’s supply chain complexities firsthand before building their SaaS platform.
“Developing a robust SaaS platform allows us to support brands in addressing the environmental and social challenges of tomorrow,” says Betsch.
That global understanding is what makes Fairly Made’s offering stand out. The platform tracks both environmental and social impact, providing brands with concrete data to guide better decisions—and a stronger, data-driven CSR strategy.
Expansion, Ecodesign & What’s Next
With new funding in hand, Fairly Made plans to scale its platform and team, expand into new international markets, and refine its technology stack. A key focus will be on enhancing its Ecodesign module, which enables brands to make smarter design decisions with real-time simulations of impact during the development phase.
This push comes as regulations like the EU’s Digital Product Passport make supply chain visibility a legal necessity—not just a branding bonus.
“Once a nice-to-have, supply chain visibility has now become a critical first step in implementing sustainable practices,” said Laura Wirsztel of BNP Paribas Solar Impulse Venture Fund. “Fairly Made delivers transparency and traceability at scale.”
Final Thread
Fairly Made’s €15 million raise marks more than just growth capital—it’s a signal that the fashion industry is entering its next era: one where sustainability is standard, not optional, and impact is measured, not marketed.
As brands scramble to meet rising expectations from regulators and conscious consumers, tools like Fairly Made’s platform could be the thread that holds the future of fashion together.