What Are the Three Types of People You Need to Work with as an Entrepreneur? [#Podcast 86]
This week on the SOL Podcast we welcome Simon Leslie, CEO of Ink Global.
As an entrepreneur, Simon heads up Ink’s global commercial operations, overseeing the media sales team. A natural-born seller, he is responsible for Ink’s business strategy and is instrumental in defining Ink’s unique sales culture. Our discussion revolved around his company culture, vision, teamwork, growth story, market fit research, and use of tools and technology. Click below to learn more about another founder’s insights into the start-up ecosystem.
Since Ink was founded, they’ve done things differently. They’ve made a name for themselves in the travel sector by boldly challenging the status quo. They deliver engaging creative content and dynamic commercial solutions across their digital-first product set.
They are connecting brands with a global audience, combining engaging media, first-party data and powerful technology.
If you have got an innovative idea or a start-up with great ambitions, they’d love to hear from you. Ink is on the lookout for companies and individuals wanting to change the way we travel. They share their knowledge and ideas, adapting to every situation that they face.
As of 2019, Ink has been offsetting all of its carbon emissions which means greener offices and products across the globe.
What is entrepreneurship?
We started our conversation with Simon by asking what entrepreneurship means to him. He said, “It’s the way you see the world that makes you an entrepreneur”. And he emphasized that the most important point for him is to love the idea of taking risks, starting a business, developing, growing and profiting from it. He shared with us all the tricks of being a good investor and many interesting details. We strongly encourage you to take a look at the many insights he generously shares about how entrepreneurship is perceived in the UK and around the world.
Afterwards, we talked about how he went through the Covid-19 period and how much he was affected. Simon told us how he embraced his work instead of giving up during this very long and troublesome time and how he prepared himself and his team for the day when the market will revive.
What are the three types of people you need to work with as an entrepreneur?
In the conversation we continued by mentioning the importance of the entrepreneurial mindset, Simon gave us details about the need for an entrepreneur to be able to answer the questions, problems and requests of his employees, while paying more attention to retaining talented employees. When answering the question of how an entrepreneur behaves, he highlighted the need to be opportunistic, brave and understanding. He also said, “Delegate tasks and earn more”.
Finally, Simon portrayed three different types of ideal employees. He said, “You should have brain capital, analysts and people who can help you grow, find them. To grow your business, have superheroes around you. And don’t let anyone limit you and narrow your horizons”.