Covid-19 Has Inspired More Innovation than Ever Before

“Covid-19 Has Inspired More Innovation Than Ever Before” by Chris Brown, Founder of Pitchsocial

COVID-19 has been one of the biggest shocks to the business ecosystem since the Internet went mainstream.

For years there was a set way of doing things, occasionally, a disrupter business would come along and shake things up a bit (we’re thinking Monzo and Uber), but most of the time things just carried on in the usual way. Big fanfare announcements about “doing things differently” or “new ways of thinking” would often just be small cosmetic changes with big PR and Marketing budgets behind them. Smoke and mirrors with little substance.

Pre-Covid, comfort and dare we say complacency was king. However, from the moment we were told to stay at home, the continuity of business plans had to be put into place and the unthinkable happened. Businesses were forced into operating outside of their comfort zone and had to open themselves up to new ideas.

Pandemic Pushed the Limits of Those Who Were Reluctant to Change

As the pandemic continues, the business world has been forced to listen to those dissenting voices that say: we have to innovate, we have to do things differently, if we don’t change now, then when? These voices, for too long, had been sidelined. Innovators told to keep thinking big but to not think too outside the box, to remember there is always a limit to the change any organisation was willing to embrace.

Business leaders have had to accept new ways of working and now, unlike anytime before, are open to doing things differently. Resistance to change has crumbled in boardrooms around the country where even the most reluctant of directors has had to go through a radical change in the way they think, feel, and act. It’s, therefore, the perfect time for new products and services to come onto the market. Mindsets have never been so open to new ways of doing things, even if they’ve been reluctantly pushed into it.

Blooming of New Businesses

At the same time, as we’ve all been forced to take a step back and slow down, the space for innovation amongst entrepreneurs and ordinary people alike has grown immensely. Taking a break from the rat race has allowed time for people to really get stuck into exploring ideas for new products and services. Many budding inventors and entrepreneurs, who have been too busy in the past, have now had the time to really get stuck into their ideas. People have had the spare time to test out models, develop plans, complete their budgets, and draw up sketches.

According to the Centre for Entrepreneurs, in 2020, record numbers of new businesses were registered- 772,002, which is over 100,000 more than in 2019. That’s three-quarters of a million new businesses teeming with potential. It’s yet more proof that Covid has not dented the enthusiasm for creating something new.

Now, more than ever is the time to give that side hustle a go or to start up the business that you were dreaming about. It’s the perfect time to get involved with new products or services and to start investing or buying something new.

The Need to Change in Pitching Process

Right now, we all really do have the opportunity to start conversations that could change everything. That’s why in the spirit of innovation we created Pitchsocial. The new app that’s like speed dating for businesses. We want to help harness all this potential and help businesses of all shapes and sizes break through to the next level. Pitchsocial lets pitchers of products, services or idea’s meet interested and engaged investors and buyers. We’re helping everyone find their next big opportunity.

About the Author

pitchsocial founder chris brown

Chris Brown is a serial tech entrepreneur from the Greater Cambridge Area. He founded SFD Systems in 2013 and TakeNote in 2020. SFD Systems is an electronic shelf-edge technology that replaces paper tickets with high-resolution digital screens. TakeNote is a feedback platform that shares customer feedback on their experience of a particular store, website visit, workplace environment, or any other interaction with your business and wider brand.

Recently he launched Pitchsocial – to give everyone the same opportunities and reduce the unnecessary amount of time the whole pitching process takes. Pitchsocial levels the playing field and gives everyone a chance to easily find their next big opportunity. At £9.99 per month for pitchers and free to buyers and investors, it’s much cheaper than flying halfway across the globe.

You can find out more about Pitchsocial at or download it today in the Google and Apple Stores.