How Could a Free Mentoring Service Make Revenue, Explains Ed Johnson, CEO & Co-Founder of Pushfar [Podcast #68]

We were joined this episode of the SOL Podcast by Ed Johnson, CEO & Co-Founder of Pushfar. Mentoring is a valuable practise regardless of one’s sector. And according to Ed, it should be free and accessible to all who wish to become mentors or mentees. Pushfar aims to achieve just that.

Pushfar is the world’s leading mentoring and career progression platform and enterprise-level mentoring software solution. It caters to both individuals and organisations. People who want to become a mentor or mentee, or both, can freely sign up to the platform. Moreover, Pushfar’s amazing software enables organisations to conduct their own internal mentoring programs, customize registration, branding, matching, reports, and more. 

It is safe to say that Pushfar is really popular with all kinds of organisations. It is used by startups, multinational corporations, universities, or even non-profits. But, where does their success come from?

The Reasons Behind Their Success

To get to the bottom of it, we discussed what they do right or differently than other mentoring startups. Ed kindly painted us a detailed picture of how they operate and what aspects of the business they focus on more rather than others. He also mentions that mentoring should be free. So naturally, we inquired about how they monetise a business around mentoring and make it accessible to everyone at the same time.

Among the other questions we discussed: What metrics do they track to monitor their growth as a SaaS company? What was their process of raising funds and what do they think about funding in general? What is better for a company, raising funds or generating profit on its own even if the margin is small? How does timing affect a business and what kind of impact the pandemic has had on Pushfar’s growth?

So, if you are curious about how to develop and launch a product, how to become profitable, and how to facilitate an environment for company culture during a period in which remote working is preferred, this episode is for you. Listen to our podcast to see what tips and tricks Ed shared with us and his valuable insights regarding success and failure.