Matchmaking for Businesses with Greg Watts, CEO of Findr

We invite you to walk down the memory lane with another episode of the SOL Podcast from the past. In this episode from last year, we welcomed Greg Watts, CEO of Findr. Our talk with Greg is an incredible resource material for anyone interested in how to build a business. As a founder who made the jump from the corporate world to launching his own startup, Greg experienced the pains of building successful business partnerships. And thus came the idea for Findr. 

In essence, Findr is a global business matching startup. They aim to eliminate cold prospecting and mindless networking by bringing together hundreds of companies around the world on their platform and matching them based on their business requirements. For a small fee, users can hold as many one-hour Discovery Calls as they like with other relevant businesses that are suggested based on the information they provide during registration.

Leaping from Corporate to Entrepreneurial World

Findr appears to be an incredibly useful tool for creating quick and effortless networking opportunities. Nevertheless, just to be sure, we opened our conversation with Greg with this: Does it really work? In his introduction, Greg addressed an extremely important aspect, which is building a business based on one’s own pain point. In this case, forming business partnerships. 

Next, we talked about how Greg came to make the leap from the corporate world to being a founder. You might find the insights he shared with us valuable if you are considering making a similar transition. Whilst Greg talked about the benefits of becoming an entrepreneur, he didn’t forget to mention how his corporate experiences helped him (and others like him) along the way. Then, our agenda was finance. We asked Greg from which sources the business gets its funding. Does Greg fund the business or does he have investors? Or is the business customer-funded? What type of investment did they seek? How many rounds did the business complete to date? As well as the amount of funding they raised.

An Effortless Way to Ensure Business Partnerships

Would you like to know how a business grows? Which strategies can one implement to achieve growth? If you want to learn about Findr’s first commercial success and how they have been growing, Greg kindly explained those, too. We also asked Greg how their algorithm works. How do they match companies that will result in successful business partnerships? He gave us a brilliant run down of how Findr works as well as what kind of upgrades they are planning to make by incorporating machine learning. We also asked how they managed to gather businesses from both sides (e.g. buyers and sellers) on Findr’s platform. What kind of role do business requirements play during the process?

The other important point that Greg pointed out was the fact that startups must consider what they can offer their audience before they launch. What can you do to keep early sign-ups engaged? Are there ways to use things like discovery calls to give your clients a more rounded experience? 

Is Company Culture a Must?

We asked whether they were hiring, too. Greg described what positions they plan to fill, as well as their most recent hires. You might also be interested in knowing what kind of work environment the team at Findr works in. Does the company have a particular culture? How do they deal with disagreements? Greg says that “a business succeeds or fails based on its culture.” Next, he describes how they operate the business with their COO and manage roles based on their technical expertise. 

Findr is another startup that was founded just before the pandemic. So, we talked about how remote teams can effectively communicate and trust one another. Greg shared how they stay in touch and foster team bonding both during and after work hours. Additionally, how to organize and create structures that will ensure constant growth within your company and within your team. As a bonus, you can learn a bit about Startups of London’s beginnings, if you listen until the end! So, if you are interested in startup businesses, career change, becoming an entrepreneur, or what company culture means and how to build one, then check out the episode above.