Introducing the emerging lead-driven marketing company Leadoo!
We interviewed Leadoo’s founder to ask all about the business, its culture and its market. We’re glad to present the cool lessons for other entrepreneurs thinking of doing something in the same niche or people who would maybe think of joining Leadoo’s growing team.
Here you can watch the documentary video and learn more about their success story, how they develop, where they located and grow fast, and more on.
As the CEO, Mikael de Costa described the platform, Leadoo engages people who are already on the way to take action, personalise and visit in a very easy and seamless way that helps people to increase conversions rapidly.
A lot of content appears in the platform and there is a question emerging: how do I get people interested in my business, interest in me, etc. Leadoo would like to operate and in a small niche marketing that passive job seeker and private companies would like to do in an inbound way. The same problem has happened in companies which are doing content marketing and using content marketing to create value, then leaving the whole decision to the user without any advertising.
The information exchange in Leadoo is room-based, not an AI or an ML-based platform because it is difficult to create proper chatbots and when you are on the sales field, the customer support section will be 10% on the business side and 90% represents the sales generation. As an interpretation for the user experience, designing the conversation, helping to create the right conversation is more valuable rather than inserting an empty box as a user experience tool. Santtu Kottila, CMO & Co-Founder, expresses Leadoo’s distinction from similar tools as “a unique mix of conversational technology, conversion tools and data capturing.” He explains, “we have a clear value proposition to deliver more online leads and sales, that is also really quick to showcase in action. People are always willing to invest in results, and being really results, meaning sales, oriented makes us different.”
Leadoo is a young company, started in 2018, the team initially is a small group but later on, they developed and there are 63 people present at the moment. The platform’s headquarter is based in Helsinki and they have offices in Stockholm, Estonia, London, Spain and they’re planning to open a new office in Amsterdam after the pandemic situation as well.
About funding and investment, Leadoo has their 1st investment in Finland when they’re 10 months old however they planned to grow organically and smaller as it doesn’t matter. However de Costa realized that there is a lot of competition in the industry and growing fast and doing better than last year means important, rather than bootstrapping.
In January 2021, Leadoo secured a six million dollars in a Series A funding round through crowdfunding company Springvest. This came in a time where more and more companies needed digital lead and conversion solutions because of the COVID-19 pandemic. de Costa and Kottila explains that Leadoo is planning to expand to new conversion markets and willing continue to focus on excellent customer experience and satisfaction. Kottila admits that “the effects of the pandemic have been mainly positive” for them but adds “of course it’s not good that the economy is in crisis but at the same time a lot of companies needed to digitalise their sales and marketing overnight and Leadoo helps in just that. We would have been on a good track even without the pandemic.”
Entrepreneurship & Leadership
About the entrepreneurship, Mikael de Costa says his background has come from his family as an entrepreneur and he’s used to work late nights and weekends. He thinks ‘it’s the only way I know and you need to do what’s necessary.’ Then he asks himself where do he needs to succeed next and which ecosystem do I need to learn the most, 2 hrs in learning and exercising everyday with the audiobooks and taking the mentors’ feedback as well.
The inspirations about evolving leadership and learning objective of de Costa is, if marketing doesn’t work, learn everything you can go there fix it and run it and give it to someone else to manage. This thing keeps with the sales as well. To be an inspirational leader, you have to take the hits, learn how to answer and figure it out.
De Costa believes that a team needs to work together, and the key players of the team need to play well together, means that learning and sharing are the key parts, because building a company is all about these foundations.